Our Top 5 Reasons Why Now is a Good Time To Buy a Home Care Franchise

Main Image Alt
Guardian Angel Carers UK Home Care Franchises – A Growing Opportunity

Our Guardian Angel Carers Home Care franchise family is with you every step of the way.

  • You can own a proven home care franchise and business model.
  • You can come on board early and get the widest choice of UK territories.
  • You can expect to turn a profit within three years of your investment.
  • You have the continual support of our HQ, CQC Outstanding team to meet the highest care standards.
  • You can be an award-winning employer through our Care training and wellbeing programmes. (we have been shortlisted for the Great British Care Awards Employer of the Year 2020.)

So, Is Now A Good Time To Own A Home Care Franchise?

Care, and the role of those who care has been in the headlines this last year. The ageing and vulnerable population have needed our support more than ever. Home Care providers have found themselves in demand. So, is now a good time to buy a Home Care franchise?


At Guardian Angel Carers, we are experiencing increased demand and are seeing our branches grow. It’s one of the reasons we are building our family of UK Home Care franchises. There are other reasons too, so take a look at our Top Five about why now is a good time to own a Home Care franchise, in one of the UK’s Top Five growth industries.

Care is a Top Five Area Of Growth In The UK


It’s the first time in the UK’s history that those over 60 will represent a larger demographic than those under 18. A report by Age UK notes that The Office for National Statistics (ONS 2017b) predicts that one in five people in the UK will be over 65 by 2030. And, according to Lancet Public Health, the elderly in need of 24-hour care will double in number by 2035.


Health and care demands will increase, and our industry needs more providers who can care and support people in later life. As we all live longer, and medication advances, many will also require ongoing specialist care for conditions such as Dementia, Alzheimer’s and Parkinson’s.


Although the elderly are by far the most significant demographic for care needs, the UK also has a growing number of young adults with learning disabilities and adults with life-limiting illnesses in need of qualified care. Social Care is shifting its focus to find ways this group can lead the fullest lives through supported living at home. Home Care providers, with the knowledge and skills are needed.


The UK Government has to respond to find ways to meet these growing demands, particularly those that put pressure on the NHS. As its Long Term Plan consultation, and Home First‘ strategy gets underway they are looking towards better and broader integration of health and care. Home Care is well positioned to complement and supplement this demand, and will be expected to scale.

Vikki Craig-Vickers, Head of Business Development at Guardian Angel Carers, says “The landscape is very open. Demand for Home Care is daily increasing. We see it at both our HQ branch and in our growing franchise numbers. We’d love more purposeful people, with care management or business leadership skills, to join us to help the care industry stay ahead and deliver our proven, outstanding home care services – of which we are so proud – across the UK.”

For those considering a Home Care franchise, the projected outlook for growth in care and health in the next decade offers a compelling reason to make a start.

So Many Rewarding Reasons To Own A Home Care Franchise

Owning a home care franchise is one of the most personally rewarding businesses.

Christina Bassadone, our Olympian CEO, was inspired into care by the many care encounters, good and bad, that she witnessed her two grannies experience. She observed that Home Care gave people the chance to be at home where they were happiest, surrounded by what mattered to them in their world. It also allowed families to keep the connection of home. They could help that person live where they wanted, the way they wanted, with the right skill and compassionate support.

Christina Bassadone Guardian Angel Carer Founder
Christina Bassadone – Founder – By Your Side Every Step Of The Way

She noted that this created a rewarding happiness cycle for all involved in providing and experiencing that Home Care. Since getting involved in the industry she hasn’t looked back, “If you’ve found a job you love, you’ll feel like you never have to work a day in your life again.” Our first franchisee, Lou Cobban of our Home Care Spelthorne branch in Surrey, concurs “It’s not as though I’ve got to be work Lou and home Lou – they don’t differ. I’m driven by the same values, with the same goals of positivity, to make a difference and succeed.”

Talented people without care backgrounds can equally thrive in Home Care. A recent BFA news story sees Andrew Brattesani, Head of Franchise for HSBC UK, note that COVID-19 is attracting people to look at franchise businesses. The combination of furlough giving people more time to consider career aspirations and the economic uncertainty putting jobs at risk appears to be creating a growth in interest for people wanting to take control of their own careers.

Tim Corry and Alex Duncan sign up as Guardian Angel Carers franchisees Farnham, Surrey
All smiles – Tim Corry and Alex Duncan get us off to a flying start


Tim Corry and Alex Duncan, our newest franchisees, have just bought exclusive rights to territories in Farnham and Basingstoke. Both are ex-RAF and commercial pilots. In lockdown, they found themselves questioning their roles. Tim comments, “Our jobs didn’t give us a sense of fulfilment. In the military, we’d worked as teams, knew we were helping, and wanted to experience that again. Home Care feels like a great match for us, and we’re excited to own a business and put our energies into something so rewarding.”

Buying a home care franchise provides purposeful people with leadership skills – in care or business – the opportunity to own a genuinely rewarding business. It’s one of our highlighted reasons to say yes to a home care franchise.

Home Care is becoming the first choice when it comes to care


Trends are emerging to indicate that Home Care is set to be the future preferred care choice. A recent Sunday Times article reports a boom in demand for live-in care with the impact of COVID-19. Families and those in need of care, have sought solutions that offer them skilled support that can give them the confidence to remain at home, safe and happy.

But, it’s not just COVID-19 or pressure on NHS beds that are making this shift. Our ageing population and those adults who require assistance to live at home have begun to change their care views. The all too often ‘crisis’ entry point into care is shifting. In its place, people are taking a more pro-active and pre-emptive planned approach that can empower them to live happily at home for longer. It will be a positive development for Home Care services. The increase in enquiries and franchise expansion continues to grow across the UK to keep up with demand.

“Since I founded Guardian Angel Carers in 2012, from a houseboat with a team of three in Chichester, we are today operating a 200 strong team, with several branches across the South Coast. I noticed that many clients, and their families, first came to us for that ‘little extra help’, and we could then be there to help them as care needs grew”, comments Christina. Home Care offers a care service that provides both flexibility and continual peace of mind.

Clients are also looking to Home Care for services that provide them earlier, non-invasive entry points into care. A report by Imperial College London’s Institute of Global Health Innovation notes this trend. Since COVID-19, the industry has increased and adapted its use of digital and data tools.

Guardian Angel Carers
Help Make People Happy With Home Care

Advances in light-touch care enabling technology offer early home care external support, whilst allowing people to feel connected to others. It means more people can exercise choice about how, and when they want to access care. The Home Care sector can react, respond, and deliver high-quality services that can revolve around the individual and their life at home.

As the trends move towards Home Care becoming the active, preferred choice and technological innovation open up early entry points to care; it offers another good reason to own a Home Care franchise and to follow that momentum.

Finance And Funding for Home Care Franchises Is Favourable


Proven Home Care businesses that offer quality, reliable and proven models are attracting franchise financing interest.


Franchising is seen to offer people a de-risked option because the business and financial models get tried and tested. In a study it carried out with Natwest in 2018, the British Franchise Association notes that the failure rate within five years of franchise businesses was just 6% compared to nearly 50% for new business start-ups.

“At Guardian Angel Carers, we’ve done our homework.”, says Head of Business Development, Vikki Craig Vickers, “We know what works, and how to meet both client and industry expectations. And, our reporting and financial models are proven”. It means potential franchisees can confidently approach an investor or bank to talk through realistic figures.


Franchise managers at high street banks are proving to be receptive to Home Care Franchises funding. And feedback from them indicates that one of the most popular new business franchise areas during 2020 was Home Care. It’s considered a strong sector, with home care franchises typically exceeding sales expectations and targets.

Lending can be up to 70% of the total start up costs. Loans from Government schemes such as Start Up Business loans are also available. But 30% of the investment is generally expected from prospective franchisees as their personal input. Franchisees may have funds through savings or redundancy payments. Of course, each circumstance is different, and anyone considering an investment in owning a business franchise will need to contact their bank directly for expert advice.

At Guardian Angel Carers, a franchisee’s initial investment is £37,500 (plus VAT). “We foresee an established franchise achieving operating profits of 15-20% before business owner drawings and finance repayments, by the third year.”, says Christina.

So, as the industry continues to grow, and investors and banks look for reliable business investments coming out of the pandemic, now presents a good time to talk to them about finance options for a proven-model Home Care franchise.

An industry That Can Weather The Economic Storms

Care never stops. The industry of care is proving to be highly resilient to recessions and, now, pandemics.

Profits from companies that provide healthcare services have grown in the last decade. It is estimated that the global healthcare market will be worth £7.7 trillion by 2022. Home Care businesses demonstrated sustained growth in 2020. Alongside improvements in medication, general awareness of health, and the desire of many in the ageing populace to take care into their own hands and homes, it looks likely that this is set to continue.

The global economy is undergoing the most challenging time in recent history. It’s no wonder that many in the UK are re-assessing their options and looking to industries and business opportunities to offer them a sustained and brighter future. Many with the talent, skills and motivation to make a difference can make a positive step into the world of Home Care.

“I’ve run Guardian Angel Carers in downturns and upturns, through significant economic events. We’ve always managed to weather those storms, and grow. Home Care is a wonderful business for that. We’re showing that sustained success right now in this pandemic as we launch our franchise opportunities to meet rising demand.”, says Christina.


The growth expected in care and health demand, the increasing ageing demographic, and a distinct shift to Home Care, presents a positive economic outlook, and another good reason to own a Home Care franchise.


Get Started

To make a start on your Guardian Angel Carer Home Care Franchise business, and help us to bring our CQC ‘outstanding’ home care to more people in the UK today here